John H. Longo
Senior Technology Executive and Consultant

Home / Biography
Product Strategy and Positioning
Process Improvements and Negotiations

Business Consolidation and Cost Reduction

  • Upon acquisition of several companies, integrated the data services product management, product development, product marketing and project management personnel into one cohesive organization with offices in four locations including Europe and the U.S. 
  • Streamlined Global Crossing’s Financial Markets products to focus business and cut expenses.  Orchestrated product exit in a manner to recover $3.5M in unbudgeted cash for the company.
  • Initiated AT&T’s first work-force reduction in the Western Region with the consolidation of the Boise, Idaho, 4A switch into the Salt Lake City 4ESS Switch.  By working closely with local union officials, implemented the reduction with the support of the union and without any union grievances.

Process and Quality Improvements

  • Wrote AT&T first quality plan in 1989 for its Business Markets Group based on Deming and Juran quality principles.  
  • Revised and streamlined AT&T’s customer support process for its 800 service business.
  • Developed and implemented AT&T’s bill verification process and claims process for independent company access billing.  Staffed and led a 70-person organization to support the process.


  • Negotiated a variety of sales agreements including a three-year $50M agreement worth revenue exceeding $100M while at AT&T.
  • Negotiated key sales agreement with European distribution partners while at AT&T Unisource.
  • Negotiated Tier 1 peering agreements for Global Crossing’s Internet business, which resulted in annual savings of $6M.
  • Negotiated access billing credits worth $8M as well as the supporting intercompany workflows required to verify the billing and establish the claim.

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