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Product Strategy
and Positioning
- Developed and led NexTone’s
product strategy to deepen the product line into security versus
switching and expand into the mobile segment to provide security across
fixed and mobile, access and interconnect industry segments.
- Introduced
industry-leading, global IP Virtual
Private Network (IP-VPN) service at Global Crossing.
- Developed and implemented Global
Crossing’s global Internet business strategy including personally
negotiating the top level peering agreements including AT&T,
C&W, and Sprint to create a Tier 1 global backbone.
- Redefined AT&T’s initial
marketing efforts into on-line and data networking services and
developed its Internet service strategy for the global accounts.
- Led AT&T’s
strategy development team for the
company’s Intranet services.
- Developed AT&T’s product
strategy to converge three data products into one, cohesive digital
private line business and protected the $3B legacy private-line revenue
stream.
- Refined the product strategy and
marketing programs for a Texas-based national waste management company.
- Developed marketing plan and
product evolution strategy from TDM to VoIP-based services for a
telecommunications service provider specializing in the financial
services industry.
- Developed a marketing strategy to
reposition a consulting and staffing firm as a solutions provider.
- Partnered with a network
engineering firm to develop its BPL marketing strategy, conduct
municipal utility site reviews, and develop alternative business models
for municipalities.
- Developed wholesale Broadband over
Power Line (BPL) business model and founded start-up enterprise
targeted at deployment and operation of broadband over power line (BPL)
infrastructure.
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